Advertisements displayed to you on the SDC Digital Sites and elsewhere may be customized to your interests and preferences based on your Personal Data (defined below) collected through the SDC Digital Sites unless you opt out by following the instructions on the NAI Opt-Out Page, the Ad Choices Opt-Out Page, the Digital Advertising Alliance of Canada Opt-Out Page, and Your Online Choices from the European Interactive Digital Advertising Alliance. (You may have to opt out using each of your web browsing applications and devices separately.) However, if you opt out, we may still suggest offerings to you on the SDC Digital Sites based on your history at the SDC Digital Sites.
You may have the right to opt in or to opt out of certain uses and disclosures of your Personal Data as described below, including in the Opt-Out Rights section.
1. Access by Children
2. Personal Data and Other Information We Collect
We collect different categories of information about you (including Personal Data) from different sources, including information you provide and usage information about your visits to the SDC Digital Sites. In some circumstances, SDC collects Personal Data about you from a third-party source, such as streaming or social media platforms or if SDC runs a competition or event in conjunction with a third-party co-promoter and you provide your Personal Data to the third party.
a. Information collected from you
Your full name;
Nationality or citizenship;
Financial or payment card information such as credit card or bank details;
Unique identifiers such as a username or password, device identifiers and cookies;
Interests, hobbies, and demographic information;
Comments and other information posted onto an interactive online forum or included in your communications with us; and
Any other information otherwise described to you at the point of collection or which you elect to provide to us.
b. Information collected automatically when you visit a SDC Digital Site
SDC (or its service providers or partners) may also collect certain other information (which may include Personal Data) automatically about your visits or activities when you visit a SDC Digital Site including:
Your Internet Protocol (IP) address which can sometimes also be used to get your general geographic area;
Other unique identifiers such as mobile device identification numbers, domain name of your internet or wireless service provider and type of device used to access a SDC Digital Site;
Browser type and settings and operating system used;
Webpages you visit within the SDC Digital Sites or sites you visited before or after you visit the SDC Digital Sites;
The content or ads you see or click on during your visit and when and for how long you do so, items you download;
The next website or other online property you visit when you leave the SDC Digital Sites, and any search terms you have entered on the SDC Digital Sites or a referral service or website or other online property;
Information collected through cookies, web beacons, pixels, Local Shared Objects and other technologies; and
Standard server log information.
Among other things, this information enables us to generate analytics reports on the usage of the SDC Digital Sites. Other analytic service providers such as Google Analytics provide services which analyze information regarding visits to the SDC Digital Sites. To opt out of your SDC Digital Site usage being included in our Google Analytics reports, please visit the Google Analytics Opt-out Browser Add-on page and install the add-on for your browser.
c. Geo-location information
A pixel tag (also known as a “clear GIF” or “web beacon”) is a tiny image – typically just one-pixel – that can be placed on a website page or in our electronic communications to you in order to help us measure the effectiveness of our content by, for example, counting the number of individuals who visit us online or verifying whether you’ve opened one of our emails or seen one of the SDC Digital Sites.
HTML5 (the language some websites are coded in) may be used to store information on your computer or device about your SDC Digital Site usage activities. This information can be retrieved by us to determine how the SDC Digital Sites are being used by our visitors, how they can be improved, and to customize them for our users.
These technologies enable us to assign a unique number or persistent identifier to you, your household or device and relate information about your usage of SDC Digital Sites to other information about you, including your Personal Data. These technologies also enable us to recognize you when you access the SDC Digital Sites using different web browsers and different computers or devices.
3. Use of Information collected
SDC may use the information that it collects from or about you for the following business purposes and functions or as required by law:
to provide you with information about events, promotions, functions, products, services, entries, contests, competitions or other offerings (of ours or of others) that may be of interest to you, and to enable you to register for, purchase or participate in such offerings;
to notify you regarding a SDC event or membership issues;
to respond to requests, questions or comments you have;
to send you notices or updates for events, promotions or content that you have previously signed on to receive;
to contact you via email, text message and otherwise about your account on a SDC Digital Site, applications, transactions or relationship with us or an event or contest you registered for;
to process and fulfill your transactions or requests;
to customize and personalize your use of the SDC Digital Sites;
to enable you to enter contests or events that SDC promotes or conducts;
to pay you prize money or other applicable payments;
to assist in administration matters relating to events you may participate in;
to contact you for any reason deemed necessary or appropriate, as permitted by law;
to market SDC events, partners, promotions and functions and to send you promotional materials or special offers on our behalf or on behalf of our partners or marketing partners and their affiliates and other third parties, which may include tailoring ads displayed to you on the SDC Digital Sites and elsewhere to your interests and history with us and on other online properties;
to publish stories, comments, photos or other information posted in any interactive online section of a SDC Digital Site;
to evaluate your suitability to participate in surveys or focus groups for the SDC or a sponsor or partner of the SDC and to invite you to participate in any such survey or focus group;
for research and development purposes related to our business and offerings;
to research, assess performance of and analyze SDC marketing or advertising campaigns on the SDC Digital Sites or otherwise use analytics tools such as but not limited to Google Analytics;
to protect and enforce the rights, property or safety of SDC or others; or other limited transactional purposes or other purposes disclosed when Personal Data is collected by us.
To perform the above functions, we may match information collected from you through different means or at different times, including Personal Data and usage information, and use such information along with information obtained from other sources (including third parties) and publicly accessible information (such as information available publicly on the internet).